![]() You could even send different versions of the mailshot to different segments of your list. You are writing to specific people on your mailing list, such as customers, visitors, employees and entrants in competitions. Who are you addressing? This is a question you must ask yourself right from the beginning.Ī big difference between a newsletter and other forms of marketing is that the audience is very much targeted. ![]() So, how can you prevent making mistakes? And what should you do if something goes wrong? Think about your audience Generally speaking, however, a newsletter can't be recalled – and once it's gone, it's gone. MailChimp allows you to cancel a campaign, but only under certain circumstances. ![]() The tools also allow you to send the mailshot out to thousands of people in one go, with lots of lovely real-time data so you sit there watching as more and more people open the email.īut what if you've made an error? A spelling mistake, a broken link or you've said something inadvertently offensive? With a choice of templates to start you off, you can make them look lively and appealing, with bitesize items of content which encourage people to click through to your site to find out more. Tools like MailChimp and Campaign Monitor make it so easy to create and send email newsletters too. Newsletters can be a powerful component of your marketing mix, helping you keep in touch with existing customers and share news about your events, products and offers.
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